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FairlyValued

42 industries benchmarked · 39 live sell-side mandates · reviewed 2026-08-06

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Marketing

Who acquires Marketing companies

144 distinct acquirers across 163 recorded transactions, 2014 to 2026. Every buyer below has completed at least one acquisition in this sector.

163
Transactions
2014 to 2026
144
Named acquirers
distinct buyers
5.7x
Median EV/EBITDA
from 12 disclosed
$36m
Median deal size
enterprise value

Most active acquirers

Ranked by number of acquisitions recorded in this sector. A buyer that has done this more than once has a thesis, and a thesis is what makes an approach worth making.

Recorded transactions

TargetAcquirerDateValueEV/EBITDAEV/Revenue
Advertise Purple LLCONAR Holding Corporation2026-09-29$20m3.0x1.2x
SurgePays ClearLine platform and GPOX Wireless businessGPO Plus2026-09-10$28m0.0x0.0x
ArcheniaMarchex2026-07-01$10m0.0x0.0x
Yada Commerce IncNextTrip2026-06-10$0k0.0x0.0x
Mobivity Holdings Corp. businessMistplay2026-03-26$0k0.0x0.0x
Cardlytics Bridg platformPAR Technology Corporation2026-03-24$0k0.0x0.0x
IndiCueCineverse Corp.2026-02-13$22m0.0x0.0x
SIREN GROUP AG d/b/a HomeBuddyQuinStreet2026-01-02$190m0.0x0.0x
VMED ServicesVMED Consulting2025-12-31$2m0.0x0.0x
Integral Ad Science Holding Corp.Novacap2025-12-23$1.9bn0.0x0.0x
The Interpublic Group of CompaniesOmnicom Group Inc.2025-11-26$0k0.0x0.0x
Juice Labs LLCONAR Holding Corporation2025-09-15$2m0.0x0.0x
The Odyssey S.A.S. and DSL Digital LLCNYIAX2025-08-29$0k0.0x0.0x
Bella Rio Marketing AgencyGlobal Asset Management Group2025-07-31$0k0.0x0.0x
SGK Brand SolutionsLogo Holdings II Corporation2025-05-01$350m0.0x0.0x
BlisT-Mobile US2025-03-05$175m0.0x0.0x
TeadsOutbrain Inc.2025-02-03$900m0.0x0.0x
Vistar MediaT-Mobile US2025-01-13$600m0.0x0.0x
InnovidMediaocean2024-11-21$500m0.0x0.0x
OmneYFM Equity Partners (PE)2024-11-11$13m0.0x0.0x
V OneInsignia Capital Group (PE)2024-10-22$104m0.0x0.0x
LiveIntentZeta Global2024-10-08$250m0.0x0.0x
TranZactGTCR (PE)2024-10-01$632m0.0x0.0x
Bangarang EnterprisesStran & Company2024-08-23$2m0.0x0.0x
Jun GroupVerve Group2024-06-18$185m0.0x0.0x
RevenueZenOnfolio2024-01-04$1m0.0x0.8x
Svensk DirektreklamNorth Media2023-12-29$41m0.0x0.0x
HivestackPerion2023-12-12$100m0.0x0.0x
D2C MediaCars.com2023-11-02$80m0.0x0.0x
FlywheelOmnicom Group2023-10-30$835m0.0x0.0x
OUTFRONT Media - Canadian BusinessBell Media2023-10-23$312m0.0x3.3x
Medicx Health (Medicx)OptimizeRx2023-10-12$95m0.0x0.0x
titus/oneZoomerMedia Ltd.2023-09-14$1m0.0x0.0x
Tagger MediaSprout Social2023-08-03$140m0.0x0.0x
Clear Channel SwitzerlandGoldbach Media AG2022-12-22$89m0.0x0.0x
Amobee - Omnichannel Demand Side Platform and Advanced TV PlatformTremor International2022-07-25$239m10.9x0.0x
Ocean OutdoorAtairos (PE)2022-05-03$580m0.0x0.0x
Viral LoopsWishpond2022-04-04$2m0.0x0.0x
Helix HouseBusiness Warrior2022-03-23$5m0.0x0.0x
Engine GroupNext 15 Group2022-03-03$119m0.0x0.0x
OribiLinkedIn2022-02-28$80m0.0x0.0x
Converge DirectTroika Media Group2022-02-24$125m5.4x0.4x
LoopMeMayfair Equity Partners (PE)2022-01-20$120m0.0x0.0x
HyperPointeXWELL2022-01-10$7m0.0x0.0x
Inbox InsightMobeus Equity Partners (PE)2022-01-07$26m0.0x0.0x
InStore Audio NetworkStingray2022-01-05$45m0.0x3.1x
AffiliatiMain Street Capital (PE)2021-08-17$20m0.0x0.0x
PublicaIAS2021-08-10$220m0.0x0.0x
FeedonomicsBigCommerce2021-07-27$145m0.0x0.0x
ConnexityTaboola2021-07-23$800m4.3x0.0x
PandoLogicVeritone2021-07-22$150m6.0x3.0x
ZetaDisplayHanover Investors (PE)2021-06-28$84m0.0x0.0x
RelatableBambuser2021-05-17$24m0.0x0.0x
ReyunMobvista2021-04-28$235m0.0x0.0x
Astro Media GroupThimba Media2021-04-07$2m0.0x0.0x
AdvertiseCastLibsyn2021-03-31$30m0.0x0.0x
AdColonyDigital Turbine2021-02-26$400m0.0x0.0x
Performance RevenuesZoomd Ltd.2021-02-09$4m0.0x0.0x
TapadExperian2020-11-19$280m0.0x5.1x
Be Heard Group plcMsq Partners2020-09-02$32m0.0x0.0x
QuinStreetEducationDynamics2020-09-02$20m0.0x0.0x
InnerWorkingsHH Global2020-07-16$177m0.0x0.0x
InizioCD&R (PE)2020-05-01$885m0.0x2.2x
PUBLITECHReact Gaming Group2020-02-20$8m0.0x0.0x
PulsarAccess Intelligence2020-02-06$7m0.0x0.0x
Perfect AudienceSharpSpring2019-11-21$5m0.0x0.0x
The UnderPar GroupEMERGE Commerce2019-11-20$12m0.0x0.0x
Firewood MarketingMediaMonks B.V.2019-10-09$150m0.0x0.0x
Cello Group Plc - PulsarAccess Intelligence2019-10-02$7m0.0x0.0x
VungleThe Blackstone Group (PE)2019-07-15$750m0.0x0.0x
Fairway Outdoor Advertising LLC - Five US MarketsLamar2018-12-21$419m0.0x0.0x
Activate Marketing Services LLCNext 15 Group2018-11-01$9m0.0x0.0x
GfK - Custom Research BusinessIpsos2018-09-17$118m0.0x0.0x
Waitt OutdoorLink Media Outdoor2018-08-31$82m0.0x0.0x
Performance Bridge MediaV One2018-08-13$11m0.0x3.0x
LeaseLabsRealPage2018-08-02$117m0.0x0.0x
TI HealthHalyard Capital (PE)2018-07-30$53m0.0x0.0x
Giant Creative Strategy LLCInizio2018-07-17$97m13.9x3.0x
Technical Associates Group (TAG)Publitek Ltd.2018-07-13$5m0.0x0.0x
Create NYCUDG Healthcare2018-07-03$58m0.0x0.0x
APN Outdoor Group Ltd.JCDecaux SA2018-06-26$796m0.0x0.0x
WARC Ltd.Ascential2018-06-15$37m10.9x2.2x
AhalogyQuotient Technology2018-06-01$20m0.0x0.0x
Webpro ASZetaDisplay2018-05-28$3m0.0x0.9x
NewBay Media LLCFuture2018-04-04$14m0.0x0.0x
AboveNation Media LLCInizio2018-02-22$2m3.5x1.3x
NasdaqIntrado2018-01-29$335m0.0x0.0x
Agent Marketing LLCIDX LLC2018-01-03$6m0.0x0.0x
3D Discovery Co. Ltd.Sharing Economy International2017-12-11$4m0.0x0.0x
Tangerine PromotionsBAMKO2017-11-30$7m0.0x0.0x
Bolder GraphicsDCM2017-10-30$5m0.0x0.7x
C2B Solutions Pty Ltd.Impelus2017-08-14$7m0.0x0.0x
Circle Research Ltd.Next 15 Group2017-07-12$8m0.0x2.6x
MarketMakersCentaur Media2017-07-07$21m7.9x1.2x
TCEGInizio2017-07-03$38m0.0x0.0x
MASS CO.MACO2017-05-19$9m0.0x0.0x
Crisp MediaQuotient Technology2017-05-02$33m0.0x0.0x
Visible Measures Corp.illumin2017-03-31$10m0.0x0.0x
TeadsAltice Europe2017-03-21$321m0.0x1.5x
Show ManagementInforma2017-03-02$163m0.0x0.0x
ClicksMobXLMedia2017-02-07$5m0.0x0.3x
First Manhattan Consulting Group LLCDeluxe2017-01-06$200m0.0x0.0x
GM-Gruppen Moving Message ABAdCityMedia2016-12-12$2m0.0x0.0x
Phone Name Marketing Australia Pty. Ltd.Spirit Communications2016-12-08$3m0.0x0.0x
Kameleon Worldwide Ltd.Be Heard Group plc2016-12-07$6m0.0x1.7x
UnlimitedDBAY Advisors (PE)2016-11-17$117m0.0x0.0x
Atmos Energy Marketing LLCCenterPoint Energy2016-10-31$40m0.0x0.0x
STEM Marketing Ltd.UDG Healthcare2016-10-21$129m14.0x0.0x
Triad Retail MediaXaxis LLC2016-10-13$300m0.0x0.0x
Kreat InteractiveLevel Nine Media Group2016-10-06$6m0.0x0.0x
Oystercatchers LLPCentaur Media2016-09-21$5m0.0x1.1x
Brand Planet Consultants India Pvt. Ltd.YAAP Digital Pvt. Ltd.2016-09-06$3m0.0x0.0x
Income Access GroupPaysafe2016-09-01$30m0.0x12.1x
Optomaton UGVe Interactive Ltd.2016-09-01$6m0.0x0.0x
140 Proof, Inc.illumin2016-08-11$20m0.0x0.0x
Mastermind Involvement Marketing LLCSharkReach2016-07-20$16m0.0x0.0x
SmaatoFS Development Investment Holdings2016-06-08$148m0.0x0.0x
Fame House LLCUniversal Music Group2016-05-27$1m0.0x0.0x
Vinko AdvertisingMobite Media Group2016-04-17$2m0.0x0.0x
Ad ON Stream Services LLPMuses Marketing Pvt. Ltd.2016-04-12$2m0.0x0.0x
Tuna Advertising Co.Master Standard Display Co. Ltd.2016-03-29$1m0.0x0.0x
We-Represent Ltd.The Physical Network2016-03-28$4m0.0x0.0x
Responsfabrikken A/SLink Mobility2016-03-17$8m5.4x1.7x
JUICE MobileYellow Pages2016-03-15$35m0.0x0.0x
Publitek Ltd.Next 15 Group2016-03-11$10m0.0x1.1x
Inneractive Ltd.Fyber GmbH2016-03-03$72m0.0x0.0x
NativeX LLCMobvista2016-02-29$25m0.0x0.0x
TapadTelenor2016-02-01$360m0.0x0.0x
Brew Media Relationsfreuds2016-01-28$15m0.0x0.0x
Terser Tude Ltd.Somoto2016-01-14$4m0.0x1.2x
ODDNext 15 Group2015-12-10$6m4.7x0.0x
iSite Ltd.QMS Media2015-12-03$32m0.0x0.0x
Intercept InteractivePerion2015-12-01$180m0.0x0.0x
Millennial MediaAOL2015-11-23$238m0.0x0.0x
People Acquisition & RetentionGO Social Media2015-11-20$12m0.0x0.0x
FluentFluent2015-11-17$100m0.0x0.0x
Globase International ApSMailUp SpA2015-11-13$902m0.0x0.0x
Inlink Group Pty Ltd.oOh!media2015-11-05$45m0.0x0.0x
Aylesworth Fleming Ltd.Oliver Group2015-10-01$65m0.0x0.0x
The MillVantiva2015-09-15$293m0.0x0.0x
ChimeProvidence Equity Partners (PE)2015-08-31$576m0.0x0.0x
Vizmond Media Pty. Ltd.Impelus2015-08-05$3m0.0x0.0x
Hipcricket - Mobile AdvertisingSITO Mobile Ltd.2015-07-09$4m0.0x0.0x
IncrediBull World Ltd.Next 15 Group2015-07-02$2m0.0x0.7x
Market MotiveSimplilearn2015-06-25$10m0.0x0.0x
Taylor CommunicationsTaylor Corporation2015-06-19$307m0.0x0.0x
Accent Marketing Services LLCStarTek2015-06-01$16m0.0x0.0x
AdareEndless LLP (PE)2015-04-15$92m0.0x0.0x
MobPartner SACheetah Mobile2015-03-16$58m0.0x0.0x
Market Media OyZetaDisplay2015-02-18$2m0.0x0.0x

The 150 most recent of 163 recorded transactions in this sector. n/d means not disclosed. Most transactions close without a published multiple, which is why the disclosed count matters more than the median.

See all 163 Marketing transactions

Who owns Business & Professional Services companies

On PEStore, Marketing sits within Business & Professional Services. PEStore profiles the private equity firms and serial acquirers active there: what they own, how long they have held it, and every deal on record. Underlined acquirers above link to their profiles.

Business & Professional Services investors and acquirers on PEStoreMultiples across every sector

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