Sample. The business and the conversation are illustrative; every figure is real data from this build. The adviser's own judgement is shown as the form it takes.
Sample written summary
After the $495 session: what you receive in writing
Illustrative client: a software development agency with $6.0m of revenue and $0.9m of EBITDA, considering a sale within two years. A real summary is written from your own figures and from what was discussed in the hour.
1.What it is worth
On the software development agency band of 6.0x to 6.2x EBITDA, $0.9m of EBITDA gives $5.4m to $5.6m.
Source: FairlyValued industry bands, 42 indicative ranges reconciled from internal estimates, each printed with its number of estimates. As of 6 August 2026, the latest review.
Recorded Software deals that disclosed an EV/EBITDA multiple sold at a median 10.0x (n=39), out of 638 recorded Software deals.
Source: FairlyValued comparable transactions archive, 11,267 recorded deals dated 2 September 2014 to 14 October 2026 (10,150 reported deals plus 1,117 from SEC 8-K filings). As of 14 October 2026, the newest recorded deal; archive last checked 11 November 2026.
Recorded Internet Software and Services deals that disclosed an EV/EBITDA multiple sold at a median 11.0x (n=39), out of 790 recorded Internet Software and Services deals.
Source: FairlyValued comparable transactions archive, 11,267 recorded deals dated 2 September 2014 to 14 October 2026 (10,150 reported deals plus 1,117 from SEC 8-K filings). As of 14 October 2026, the newest recorded deal; archive last checked 11 November 2026.
In a real summary: where in that span your business sits, and why: the figures from the call that move it up or down (recurring revenue, client concentration, owner dependence, margin), and the range we would defend to a buyer.
2.Who would buy it
The five buyers the shortlist score ranks highest for Software at $5m to $25m:
- 1.The Descartes Systems Group, Strategic, Canada: 7 Software deals on record, latest 2025 (3Gtms).
- 2.Upland, Strategic, Texas: 8 Software deals on record, latest 2022 (BA Insight).
- 3.Enghouse Systems, Strategic, Canada: 6 Software deals on record, latest 2024 (SeaChange).
- 4.Ideagen, Strategic, United Kingdom: 7 Software deals on record, latest 2022 (Mail Manager).
- 5.Progress Software, Strategic, Massachusetts: 8 Software deals on record, latest 2026 (Domo AI and data platform business).
Source: FairlyValued comparable transactions archive, 11,267 recorded deals dated 2 September 2014 to 14 October 2026 (10,150 reported deals plus 1,117 from SEC 8-K filings). As of 14 October 2026, the newest recorded deal; archive last checked 11 November 2026.
In a real summary: which of these would engage with a business like yours and which would not, the type of buyer we would approach first, and what each type pays for.
3.Timing
Recorded deals in Software and Internet Software and Services, by year:
| 2021 | 169 |
| 2022 | 83 |
| 2023 | 50 |
| 2024 | 55 |
| 2025 | 80 |
| 2026, to 14 October 2026 | 30 |
Source: FairlyValued comparable transactions archive, 11,267 recorded deals dated 2 September 2014 to 14 October 2026 (10,150 reported deals plus 1,117 from SEC 8-K filings). As of 14 October 2026, the newest recorded deal; archive last checked 11 November 2026. Counts are reported deals, not the whole market.
In a real summary: a straight read on whether to go now or wait, including when the answer is to wait two quarters, with the reasons.
4.What we would do next, and in what order
In a real summary: two to four actions, in order, each with what it changes: the price, the number of buyers who would engage, or the time a process takes.
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Sixty minutes with a senior adviser, then a written summary in this form. Credited in full against our fee if you engage us.
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