services
Core sectorDigital marketing agency valuation multiples
Full-service digital marketing agencies providing SEO, PPC, social media, and content marketing services.
What the recorded transactions show
146
recorded transactions in the broader sector
1.5x
median EV/Revenue, n=25
6x
median EV/EBITDA, n=11
The archive has no Digital Marketing Agency category of its own. These figures are for the broader Marketing sector it sits within, September 2014 to July 2026, and they describe how that sector trades, not what a business like yours would fetch. The deals behind the EBITDA median had a median value of $97.2M, larger than most owner-operated businesses. Who buys in Marketing
The recorded deals price above the indicative estimate on EBITDA (median 6x, n=11, against 5x to 5.5x). The two sources measure different businesses: the estimate is for a business of this kind, the recorded deals are the larger companies in the broader sector. Neither is a valuation of yours.
Indicative estimate for Digital Marketing Agency
From 3 internal estimates, not from recorded transactions.
EV / EBITDA
EV / Revenue
Indicative range reconciled from 3 internal estimates (one outlier at 12x excluded), reviewed 2026-08-06. Not derived from a verified transaction sample. See Methodology. Methodology
How much is my digital marketing agency worth?
Apply the indicative estimate to your earnings: EBITDA if the business has a management team, revenue if it does not yet make a profit. The calculator below does exactly that with that estimate, and shows the range, not a single figure. It is a benchmark, not a valuation.
Step one
What does the business do, and how big is it?
Indicative estimate for Digital Marketing Agency: 5x to 5.5x EBITDA, not a transaction median. n=3 internal estimates · as of 2026-08-06
What moves the multiple
Client Diversification
No single client represents >20% of revenue
Recurring Revenue Contracts
Monthly retainers vs project-based work
Team Expertise
Specialized skills and certifications
Systems and Processes
Documented workflows and standard procedures
Client Results
Proven track record of client success
Metrics buyers ask for
- ·Client Retention Rate
- ·Average Client Value
- ·Team Utilization Rate
- ·Profit per Employee
- ·Revenue per Client
Live mandates in this sector
Currently for sale through FIH.com. Asking prices, not transacted values.
16 Y/O TV/Speaker/IoT Reviews Business w/ 1.3M Yearly Visitors - Priced at 5.12x Profit
Revenue $259k · EBITDA $183k
$935k
Trendy 13 Y/O Online London Magazine
Revenue $17k · EBITDA $13k
$175k
10 Y/O Streaming Network + SaaS Distribution Platform w/ 3500+ Hours of Content
Revenue $315k · EBITDA $173k
$1.43M
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Considering a sale?
A benchmark range is a starting point, not an answer. If you want a considered view on what your business would actually fetch, and what to fix first, an adviser at FIH.com will talk it through. No upfront fees; they are paid on completion.
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$495Sixty minutes with a senior adviser on what the business is worth, who would buy it, and what to fix first. Credited in full against our fee if you engage us.
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